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5 Steps to Creating Socially Engaging Content
One of the most important things people need when they are creating content for people to read is for it to be easily digestible for their readers. Thats the reason i’m going to tell you the 5 steps to creating socially engaging content and this will help for people to come back and read other things you’ve written. We’re going to start with the very basics, your topic.
This is the easiest part of writing anything. We are writing our article or blog post I know that not always are we going to write about something we’re passionate about, but if you’e like me, I love to research and as I learn about different topics I sometimes find myself becoming more and more captivated by it.
There is also another aspect of this particular task that people may not think about. I find the more and more I get involved, the more I become invoved with it and that makes more connections I can see with the topic. I figure the more things I can see connected with the more articles I can create.
It’s like brainstorming without brainstorming. We can write about dogs which creates a breadcrumb trail that can lead to things a dog leash. This breadcrumb trail could go something like this: dog => leash => dog walking => to places to walk your dog. All of these things can be articles you can write outside of this one. It can lead to other articles. But this can be one of the funnest part of creating the post and it can give you ideas for material that surrounds your topic and thus fleshes it out. It would make it more realistic.
Now we’re on to the writing part. After I have done my research, I gather my thoughts into preliminary headings which blocks out my goals in writing. This allows me to put them in logical order where I can rearrange or modify them as I see fit. I may even change them before I have completed the article.
I start with a preliminary title too for my post as I may change it before I am finished. Generally, I put in headings for what I think I will write about. I leave out my intro all the way until the end because then I can make it an intro to my writing and figure out what message it will portray to my audience. Everything I do here is to make sure that I cover what I’m going to write about and make sure it’s a logical order so the reader isn’t confused.
I only have a preliminary title for my article too. This is your most important part of your article in one aspect since people will choose to even open your article based on your title. Here’s a little known fact about titles. There are professional copywriters that will write and rewrite and rewrite their titles over and over maybe even a hundred times. They do this because it’s the most important part of the post.
Now is when we start our actual content. We begin spewing out what we want on the paper and just brain dump all the stuff we’ve researched and learned about our topic. Here is where you may also find that you’ve expanded on what your original thoughts were on your topic.
After you’ve created your initial post then you want to go over it and read it to see what you think about it. This initial reading can be reading it silently over the page. Here are some things to think about during this phase:
- Does it convery the message I am wanting to convey?
- How does it flow? Do the headings still make sense?
- Did you stumble over some words as you read it silently?
- Did you notice any blatant mispellings or grammar problems?
- How did it make you feel?
These are the preliminary things you need to do after you have typed your article. They will tell you a lot about your article at this point. Now, if you found anything that was incorrect or that you didn’t like, correct it or change it to something you like.
After this you want to go over it quickly and just see if you feel it portrays what you want to get across to your reader. Then, and this is a copywriter’s secret, read it out loud. Anything you find that is hard to read out loud is something your reader will have a hard time with when reading it. So, change it to make it roll off of your tongue better.
Spell and Grammar Check
Now is when we do our grammar and spell checker. When you do this it will find most things that will not work. Remember, it will not catch everything. Therefore, and this is very important if you are a person where English is your second language, have someone read it for you. Your goal is to be the professional and so you don’t want to miss simple things.
After this you can insert relevent photos into your post. Make sure they make sense and portray the feel of your blog also. You can do this now or after the next step but you need to have pictures throughout the post and short paragraphs that contain only like 2 or 3 sentences each.
Make sure of Readability
This is probably the most important part of the post itself. This is outside of the title which is the most important to get someone to want to read your post. Here we are dealing with people reading your post. When someone reads what you’ve written, you don’t want them to have to work. The more work someone has to do to read it the less chance they will actually read it.
That’s the reason I’m going to give you a secret weapon in your tools to create readable posts. Before I do, I’m going to share a secret of some of the most prestigious advertising firms in existence today. They recognize the level of reading comprehension and they push their writers not to write higher than 9th or 10th grade reading level.
But, some have created a standard that’s even lower than that. There are some firms that will not even publish something, or employs a writer, if they can’t create something that’s lower than an 8th grade reading level.
Do you know how to find that out? Do you know where to find what your articles level of reading is after you create it?
There is a way you can do it in Word and some other products but I have an even easier way. I have a website where you just post your text and find out what the level is and what you need to change. They even tell you how you should change it.
The site I’m talking about is called HemingwayApp and the website is http://www.hemingwayapp.com/. It allows you to adjust how many adverbs you’re using, how much passive voice your text is as well as how many hard to read sentences there are. I recommend for people to try it and see how it works for you.
Well, that’s it for now. I hope this helps you create some engaging posts that helps you grow your site as well as your following. Let me know what you think as well as how HemingwayApp worked for you.