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Creating an Online Blog
I wanted to share my methods for creating an online blog and it’s various posts. Specifically I’m going to take you through the way I create the blogs that make up your website when you are doing things like affiliate marketing. I was trained in creating online sales copy so learning this was something very important to me in performing my work.
What do I need?
There are a few things that you have to have in order to create an online blog. Whether you are doing a blog for a tech company, a blog for business or finance or a blog for your personal content. There are some things that just have to be present. This first part may be very basic for some of you but I want to make sure I provide what is needed to do it.
You need to have a place to host your blogs when you type them up. Also, you will need to have a niche which is essentially the targeted group of people you are wanting to target with your blog. You will need a research tool that will give you many ways to find what you will create for your niche. Personally for me, I use Jaaxy because it has so many tools to help me research my market and targeted group. Your targeted group will be looking for certain things, represented by these topics, and you will be supplying them what they are looking for.
The last thing you will need is a blogging platform. Some will say you just need a site where you will be put your website up but what you actually need is a place where you create your content, you are able to type it, compare it to what’s already out there which prevents plagiarism, and then some place to host it. It needs to be an easy to use place also.
Keywords are the Key
When you have your keywords and your place where you will keep and create your content, then you are going to begin creating your message. This should be the easy part although it’s not always. What you are going to do here is to begin organizing what you will be and coming up with ways in which you will place this in a logical manner. Your message is created around the keyword you found in Jaaxy that has very low direct competition, or QSR, as shown in Jaaxy at the left. Below 100, or close to it, is very good to create around.
Condense the message into logical, progressive steps. I usually break it down into logical ways of the reader following through the message. I oftentimes create the headings in that order so if the reader chooses to they can move from the beginning of my message down through the headings to the end. My goal is to entice them to read what’s between the headings with the headings themselves as well as with the images I put within the text.
The outline is made to help the reader follow down the page. This is a tactic used in newspapers and now in web copy. Readers, especially online readers, often glance down at the page to see if there is anything that grabs their attention and keeps them on the page. The images and headings are meant to keep them involved and make them want to read more or read the rest of the information you have for them.
So the outline directs the reader down the page but it also helps people when they’re researching. This is especially true when you look at creating web copy. When a person is researching they are looking for information and many times they are searching through material quickly. This means they won’t be reading all the words they will be scanning and that’s why the headings come in handy.
Writing the Article
Now you fill in your blog with your content. You have created your headings and now you’re going to create the actual detail. After you have found your keywords, figured out what you want to communicate and organized your thoughts, they are put into your blog.
There are a couple of things you need to keep in mind. There are two types of blogs. When creating a blog, or a post, you have hard copy and web copy. Anything that is not web copy is set up differently than copy that is on the internet. Web copy is set up in very small sections of text with pics to break up the background. Insteaad of a paragraph having 3-5 sentences, you will have smaller ones with a couple sentences. Even this paragraph is bordering on to long.
Finalizing the Blog Post
So your blog is complete, you have kept it brief and your content is in easily digestible chunks. There are relevant pics to keep it exciting and to break up the monotony. You have done spell checker and grammar checker and it looks great. There is one other thing to check and that is readability. This is something not known by a lot of people but you want to keep your piece at about an 8th grade reading level.
Now you have completed your blog and you are hoping to have lots of people read it and share it. You hope for lots of social engagement and that your blog will be highly popular. You can be assured, if you have followed the steps above, you have increased your chances by a lot.
I look forward to seeing and hearing about how it works for you.